Made in Japan

For Safety. Made in Japan

BRIDE produces all of its seats and seat rail products, which are closest to the driver and also protect the driver's body in the case of an accident, domestically in Japan. BRIDE's seats are ASEA-approved products which have cleared the standards of ASEA, the industry organization whose members comprise of motorsports companies and related tuning parts manufacturers and sales companies which represent Japan, and are models which conform to vehicle inspections and have cleared rigorous safety benchmarks. The safety benchmark comprises 6 items--"seat back rear surface crash test", "head restraint forward crash test", "head restraint static test", "seat and seat mounting test", "seat belt mounting test", and "flame resistance test"--in which a great amount of force is applied to the seats assuming an accident to check whether the seats are damaged and whether they can be maintained for the regulated time. These checks ensure and confirm the safety of the seats.

Also, BRIDE's seats are the first seats produced in Japan to be licensed by FIA, and we provide 9 models which can be used in international races. In order to maintain and improve product quality to pass safety benchmarks and strict FIA strength tests, BRIDE conducts thorough management of its manufacturing process.

In order to provide high quality seats, craftsmen with the highly refined skills to manufacture by hand, materials developed with advanced technology such as shells and cloth, and the logistics to manufacture and ship to the market with stability are all essential. In order to strictly control and maintain seat quality, we only use Made in Japan.

And at BRIDE, we also feel that the words "Made in Japan" indicate a trust developed by Japan over many years and a quality recognized around the world. These words show the face of a manufacturer, and imply Japan's unique fine skills, abundant creative power, and commitment to refined hand-made technology and sensitivity.

Always keeping in mind the racing scene where lives are on the line, "Made in Japan" is an essential commitment for BRIDE in its production of safe and high quality seats.

Seat & Seatrail

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